Instagram DM automation that turns comments into customers
Someone comments "price" on your reel. FluxxChat replies on the post and sends the details in their DMs within seconds, then saves them as a lead.
What is Instagram DM automation?
Instagram DM automation sends direct messages for you when something happens on your account, most often when a person comments a keyword on a post or reel. Instead of replying to hundreds of comments by hand, you set the rule once and the answer goes out instantly.
FluxxChat uses the official Instagram messaging API from Meta, not password-based bots, so your account is not put at risk of bans for using unofficial tools.
Comment to DM: how it works
- Choose a specific post or reel, any post or reel, or the next one you publish.
- Set the trigger word, for example "price", "link" or "demo", or accept any comment.
- Write the DM. Add a link, an image or a short question to start the chat.
- Optionally reply publicly under the comment so others see the post is getting responses.
- Optionally ask the person to follow you before the link is sent.
What you can do with it
- Share links without link-in-bio. Send the product page, form or booking link straight to the person who asked.
- Capture leads. Every commenter who gets a DM is saved to your leads list with their message.
- Answer repeat questions. Price, size, delivery, course dates: one automation, unlimited replies.
- Send only one DM per person. Avoid repeating yourself when someone comments twice.
- See what works. Insights show which posts and reels bring conversations.
Instagram and WhatsApp in one inbox
Most Indian businesses talk to customers on both Instagram and WhatsApp. FluxxChat keeps both in a shared team inbox, so the same team can reply, assign chats and follow up. When a lead is ready to buy, move the conversation to WhatsApp with a template or a click-to-chat link.
Rules Instagram applies
Instagram lets a business send a message only when the person has interacted with the account, for example by commenting or messaging first, and the reply window is limited. FluxxChat follows these rules automatically. Automation on Instagram is rolling out to accounts as Meta app review completes, so ask for early access if you want to be among the first.
Frequently asked questions
What is comment to DM automation on Instagram?
It sends a direct message automatically when a person comments a chosen word on your post or reel. The DM can include a link, a product or a question.
Is Instagram DM automation allowed?
Yes, when it is built on Meta's official API and follows the interaction rules. FluxxChat uses the official API and never asks for your Instagram password.
Will my account get banned?
Bans usually come from unofficial bots that log in with a password or send unsolicited messages. FluxxChat only messages people who commented or messaged you, through the official API.
Do I need a business or creator account?
Yes. Your Instagram account must be a professional (business or creator) account connected to a Facebook Page.
Can I use it for reels and stories?
Comment automation works on posts and reels. You can target one specific post, any post, or the next one you publish.
Does it work with WhatsApp?
Yes. Instagram and WhatsApp chats arrive in the same shared inbox, and you can continue a lead on WhatsApp.
Reply to every comment, automatically
Connect Instagram and publish your first comment-to-DM automation.