WhatsApp marketing software for campaigns that get read
Send offers, reminders and follow-ups to opted-in customers on the channel they open every day, with approved templates and live reports.
Why WhatsApp marketing works
Customers open WhatsApp many times a day, so a short, relevant message gets seen far more often than an email that sits unread. The key word is relevant: WhatsApp rewards businesses that message people who asked to hear from them and punishes those that spam.
What you can do with FluxxChat
- Template broadcasts. Send Meta-approved templates to a group of contacts with images, buttons and variables such as the customer name.
- Audience groups and CSV import. Upload contacts, split them into groups and send to the right people.
- Drip sequences. Timed follow-ups after a signup, enquiry or purchase that stop when the customer replies.
- Click-to-WhatsApp ad leads. Capture leads from Facebook and Instagram ads that open a chat and reply instantly.
- Catalog messages. Share products from your Meta catalog inside the chat.
- Live reports. Track sent, delivered, read and replied for every campaign.
Message categories and what they are for
Meta groups template messages into categories. Marketing covers offers and promotions. Utility covers order updates, appointment reminders and confirmations. Authentication covers one-time passwords. Choosing the right category matters for approval and for cost.
Do it the compliant way
- Collect opt-in before you message: a checkbox, a form, a QR code or a first message from the customer.
- Make it easy to opt out, and respect it.
- Send relevant content with a clear sender name and a reason for the message.
- Do not buy lists. Quality of contacts decides your number's quality rating.
Official API vs bulk sender tools
Free bulk sender tools and browser extensions work by automating a normal WhatsApp account. Accounts used this way are often banned. The official API through FluxxChat is built for marketing at scale with templates, opt-in and reporting, and your number stays safe when you follow the rules.
A simple campaign plan
- Week 1: import opted-in contacts and create two templates.
- Week 2: send the first broadcast and review read and reply rates.
- Week 3: add a drip sequence for new enquiries.
- Week 4: add ad leads and a catalog message for your best sellers.
Frequently asked questions
What is WhatsApp marketing?
It is promoting and supporting your business through WhatsApp messages to people who opted in: offers, reminders, order updates and follow-ups.
Can I send bulk WhatsApp messages?
Yes, through the official Business API using approved templates to opted-in contacts. Sending unsolicited bulk messages from a normal WhatsApp account is against policy and can get the number banned.
How much does WhatsApp marketing cost?
A FluxxChat plan plus Meta's per-message charge for each delivered marketing template, taken from your prepaid wallet. Check the pricing page and Meta's current rates for India.
What is a WhatsApp broadcast?
A campaign where one approved template is sent to many contacts at once. Each recipient receives it as a private message, not in a group.
Can I measure results?
Yes. Every campaign shows sent, delivered, read and reply counts, and message costs are logged in your wallet.
Can I run WhatsApp marketing with Instagram?
Yes. Use Instagram comment-to-DM automation to start conversations, then continue them on WhatsApp with follow-ups.